JMC 379 Print Design (Graphic Design I)
Professor Tim Guthrie 280-3348
Monday & Wednesday:
10:30pm - 12:20pm
Tuesday & Thursday: 12:30pm - 2:20pm
Office Hours: TBD
Course Description
(directly from the Bulletin) "The course introduces design of the
printed page using typography, photographs, and graphics. Students learn
through hands-on computer assignments and critiques."
Objectives and Goals
The objective of this course is to introduce and examine the fundamentals of graphic and print design, typography, and visual communication. We will also examine how graphic designers must adapt and transform designs as graphic design moves away from print and towards digital media. Over the course of the semester, students will learn creative problem solving skills, design vocabulary and process, use of type as a visual and conceptual tool as well as production methods and standards for the design profession. Students should expect a rigorous course of creative projects with increasing levels of functionality and complexity. Students are also expected and required to work out of class conducting research and spending time on projects as required throughout the semester. By the end of the semester, each of you will be able to utilize digital tools for the production of print, online and various digital media.
Grading Criteria
Project grades will be determined by combination of factors tracked by
a course grading sheet (available here). Points
can be earned in 10 different categories - some design elements in a project
can impact more than one grading category. There is a 10 point scale for
each category to reflect the overall quality of student work.
The
following explains the most important factors that determine grades
in those ten categories: |
Design (Design
Principles and Formal Elements)
The aesthetic elements of the project such as the use of typography,
the formal elements and the principles of design, and the quality
of the graphics and imagery. These include the use of
visual literacy, graphic elements, positive/negative space, line,
etc. How clean and well organized are the design elements? Is
it over-designed? Is it easy for the viewer/user to gleen information? |
Strategy
& Technique (including software literacy)
How appropriate is the solution for the target audience? Does it clearly
meet the objective of the project guidelines? Is the development original?
Does it demonstrate a clear understanding of the software and tools.
Is there a substantial amount and quality of relevant content communicated
by the project? Spelling and grammar errors will lower this grade.
You can lose fast points by having poorly created graphics and unnecessary
elements. |
Production (Overall
presentation and professionalism)
Are the graphics in the proper format and is the project ready
for production? Are printed works presented in a professional manner,
etc.?
|
Timeliness
This is a figure that will be subtracted from the final grade determined
by the above factors and the time that it is handed in. It is
vital that all work is handed in and completed in on time, as
it needs to be in the professional graphics business.
Simply meeting the expectations of the course in completing assignments, quizzes, projects and the practical will result in a C grade. Doing the minimum amount of work to get by is not going to earn you a good grade. In order to earn grades higher than a C, I expect students to show substantial growth in critical skills, mastery of the technical elements of the course, and perfect execution of design concepts in major projects. I will be merciless when grading draft projects, since all projects can be revised for credit.
D and F work will fail to meet expectations.
Being late for a critique (including not having your assignment prepared when class begins) will result in a 20% "late fee" on that grade the moment that critique starts, and through the first 24 hours after critique starts. Another 20% will be assessed in the second 24 hour period. Late assignments cannot be revised.
Failure to turn in any assignment will result in a maximum course grade of D. I reserve the right to reject assignments after the second 24 hour period has expired, thus triggering the automatic maximum course grade of D. |
A
-- Excellent work - basically, professional quality in all categories
Perfect
functionality and technical concerns; excellent content and conceptual
execution
|
B+
-- Very good work - nearing professional quality in 1-2 categories
Very
good functionality and technical concerns, very good content
and conceptual execution
|
B
-- Good work - nearing professional quality in 1 categories
Reasonable
functionality and technical concerns, good content and conceptual
execution
|
C+
-- Above average student quality work
Adequate functionality
and technical concerns; adequate content and concept with a consistent
effort
|
C
-- Average student quality work
Adequate functionality and
technical concerns; adequate content and concept with a consistent
effort
|
D
-- Below average student quality work
Projects are not up
to C standards |
F
-- Poor quality work
Projects are not up to C standards, and
there have been attendance problems and a lack of
effort |
Participation
Attendance and punctuality are mandatory. I expect you to
behave as professionals over the course of the semester, and that includes
showing up to class on time. I will not rehash lectures for students
who miss class. You are responsible for gathering notes on missed classes.
Tardiness will not be tolerated. Being late for a critique (including
not having your assignment prepared when class begins) will result in a
10% penalty on that grade, and late assignments cannot be revised.
JMC Professionalism Policy
The Department of Journalism and Mass Communication offers pre-professional
education to prepare students to succeed in communications careers. Professional
attitudes and conduct are often almost as important as talent in our fields. Accordingly,
students in all JMC classes are expected to conduct themselves as cited
below; faculty and staff will enforce consequences:
- Students will attend all classes unless there is a valid reason
to be absent and to arrive on time just as they would at work. Students
who arrive after class has begun are considered late and subject to
grade penalties as imposed by each instructor.
- Valid reasons for absences include illness, participation in an
official university function (debate, varsity athletic absences etc),
family emergency etc. All excused absences require notification
by email PRIOR to class.
- Absences of two classes in a row due to illness require a doctor’s
note.
- Absences due to non-emergency medical / dental appointments are unexcused
absences. The same goes for picking up a friend, taking a car to be
repaired or other circumstances that can be avoided.
- More than one week’s worth (2) of unexcused absences per semester
will result in course grade being lowered one grade level per additional
absence up to D after which the student will receive an A/F.
- Use of electronic devices during class is prohibited.
- No food and drink are allowed in the labs. If caught, you
will be expected to leave class and dispose of the items.
- Students are expected to participate in class. Inappropriate
behavior such as reading non-course materials, checking email, instant
or text messaging, studying for other classes or sleeping will result
in dismissal from that day’s class and count as an unexcused
absence.
- Students are accountable for turning in all work on time. Faculty
will either penalize late assignments or refuse to accept them.
- Working in groups is part of all communications work. Students
who fail to do their share of work on team projects or are unwilling
to participate in group problem solving will be dismissed from the
teams and lose credit for projects.
Professionalism
Professionalism also involves:
- Accepting criticism gracefully
- Resolving problems with professors, staff and colleagues in a mature
fashion.
- Students are always welcome to seek more information about why they
received a particular grade on a test or assignment, obtain guidance
for how to improve work and ask for suggestions on solving problems.
They are encouraged to go above and beyond the minimum work assigned
and to demonstrate enthusiasm for work in their fields. In the JMC Department
C work is minimal work. A and B work goes beyond the minimum.
Reality 101: Often employers hire people with
great attitudes over those with more talent.
Grading scale |
|
91-100 |
A |
88-90 |
B+ |
81-87 |
B |
78-80 |
C+ |
71-77 |
C |
61-70 |
D |
0-60 |
F |
Academic Honesty
Creighton's Academic Honesty Policy is listed in detail in
the current Bulletin. However, in this class I expect students to adhere
to the following guidelines and ethics of design:
- All students will complete their own work. Getting "help" is
ok, but I expect you to complete, and if necessary - reproduce class
work on demand.
- All work should be original. Any "ripping" of fonts or
concepts will result in a grade of ZERO for that assignment.
- Use of tutorial files from online sources is allowed for learning purposes,
but any elements from those sources that remain in class projects could
result in a grade of ZERO for that assignment.
Integrity Pledge (from "Learning in the Academy:
An Introduction to the Culture of Scholarship")
The students and faculty of the Creighton College of Arts and Sciences
comprise an academic community established within the framework of Jesuit
ideals and firmly rooted in the concept of integrity.
In an effort to instill integrity in those attending this College and
to reaffirm its significance along each student’s academic journey,
the College has set in place an Integrity Pledge. Your instructors will
from time to time present the Pledge for your signature on tests and quizzes
and ask you to include it with your signature on writing assignments you
submit.
The Pledge promotes a shared culture of integrity amongst Creighton students,
while also acknowledging in its language that each of us holds him- or
herself accountable for any attenuation or neglect of the conventions that
define academic integrity.
The intent of this Pledge is not to act heavy-handedly. The College's
students and faculty strongly believe that each student intends to present
his or her own original work. But the Pledge serves as a regular reminder
of Creighton University’s commitment to the very highest standards
of integrity—not only academic but also personal integrity.
Schedule for Fall 2009 |
wed 8.26 & thurs 8.27 |
Introduction to typography & OSX - account creation, Tour of InDesign & Layout, document setup, Design Elements, Page Layout, Typography |
mon 8.31 & tues 9.1 |
Formal Elements & Principles of Design review and Lab, Typography, Importing Text, and Graphic, QUIZ |
wed 9.2 & thurs 9.3 |
Working with Pages and styles - efficiency in design, Exporting PDFs and packages, TYPOGRAPHY, QUIZ |
mon 9.7 & tues 9.8 |
Frames, Text and Graphic. Work on Design Exercises, Start Newspaper |
wed 9.9 & thurs 9.10 |
Character styles, paragraph styles and object styles Vector shapes,
Text and Graphics review & Lab |
mon 9.14 & tues 9.15 |
Newspaper Critique |
wed 9.16 & thurs 9.17 |
Importing
Text, Typography and Control |
mon 9.21 & tues 9.22 |
Importing
Text, Typography and Control review &
Lab |
wed 9.23 & thurs 9.24 |
Applying
Colors, Tints and Gradients |
mon 9.28 & tues 9.29 |
Drawing
Vector Graphics |
wed 9.30 & thurs 10.1 |
Logo Critique Drawing
Vector Graphics review & Lab |
mon 10.5 & tues 10.6 |
Working
with Transparencies & Lab |
wed 10.7 & thurs 10.8 |
Vector Based Graphics: color / type /drawing in Illustrator; using Illustrator Graphics with InDesign, Pathfinder, outlines |
mon 10.12 & tues 10.13 |
Combinging InDesign, Illustrator and Photoshop -- lab time |
wed 10.14 & thurs 10.15 |
Lab
Time |
|
|
|
BREAK |
|
|
mon 10.26 & tues 10.27 |
Logo Critique |
wed 10.28 & thurs 10.29 |
Review
of Pre-Break material and additional issues |
mon 11.2 & tues 11.3 |
Can design DUE - critique |
wed 11.4 & thurs 11.5 |
Vector
Graphics Basics & Creating Imagery Outside of InDesign (Illustrator)
|
mon 11.9 & tues 11.10 |
More
on Creating Vector Graphics Outside of InDesign (Illustrator) -- Elements of Graphic Design, |
wed 11.11 & thurs 11.12 |
|
mon 11.16 & tues 11.17 |
Repackaging Critique - Box and Can DUE |
wed 11.18 & thurs 11.19 |
Rough
Critique & Lab Time |
mon 11.23 & tues 11.24 |
Start Poster design |
|
THANKSGIVING BREAK |
mon 11.30 & tues 12.1 |
Lab
Time |
wed 12.2 & thurs 12.3 |
Lab Time |
mon 12.7 & tues 12.8 |
Lab
Time |
wed 12.9 & thurs 12.10 |
THE FINAL CRITIQUE - Poster |
|
Finals Week |