Journalism and Mass Communication

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Grading Criteria

Participation

Academic Honesty

Schedule


JMC 379 Print Design (Graphic Design I)

Professor Tim Guthrie 280-3348
Monday & Wednesday: 10:30pm - 12:20pm
Tuesday & Thursday: 12:30pm - 2:20pm

Office Hours: TBD


Course Description

(directly from the Bulletin) "The course introduces design of the printed page using typography, photographs, and graphics. Students learn through hands-on computer assignments and critiques."

Objectives and Goals

The objective of this course is to introduce and examine the fundamentals of graphic and print design, typography, and visual communication. We will also examine how graphic designers must adapt and transform designs as graphic design moves away from print and towards digital media. Over the course of the semester, students will learn creative problem solving skills, design vocabulary and process, use of type as a visual and conceptual tool as well as production methods and standards for the design profession. Students should expect a rigorous course of creative projects with increasing levels of functionality and complexity. Students are also expected and required to work out of class conducting research and spending time on projects as required throughout the semester. By the end of the semester, each of you will be able to utilize digital tools for the production of print, online and various digital media.

Grading Criteria

Project grades will be determined by combination of factors tracked by a course grading sheet (available here). Points can be earned in 10 different categories - some design elements in a project can impact more than one grading category. There is a 10 point scale for each category to reflect the overall quality of student work.

The following explains the most important factors that determine grades in those ten categories:

Design (Design Principles and Formal Elements)
The aesthetic elements of the project such as the use of typography, the formal elements and the principles of design, and the quality of the graphics and imagery.
These include the use of visual literacy, graphic elements, positive/negative space, line, etc. How clean and well organized are the design elements? Is it over-designed? Is it easy for the viewer/user to gleen information?

Strategy & Technique (including software literacy)
How appropriate is the solution for the target audience? Does it clearly meet the objective of the project guidelines? Is the development original? Does it demonstrate a clear understanding of the software and tools. Is there a substantial amount and quality of relevant content communicated by the project? Spelling and grammar errors will lower this grade. You can lose fast points by having poorly created graphics and unnecessary elements.

Production (Overall presentation and professionalism)
Are the graphics in the proper format and is the project ready for production? Are printed works presented in a professional manner, etc.?

Timeliness
This is a figure that will be subtracted from the final grade determined by the above factors and the time that it is handed in. It is vital that all work is handed in and completed in on time, as it needs to be in the professional graphics business.

Simply meeting the expectations of the course in completing assignments, quizzes, projects and the practical will result in a C grade. Doing the minimum amount of work to get by is not going to earn you a good grade. In order to earn grades higher than a C, I expect students to show substantial growth in critical skills, mastery of the technical elements of the course, and perfect execution of design concepts in major projects. I will be merciless when grading draft projects, since all projects can be revised for credit.

D and F work will fail to meet expectations.

Being late for a critique (including not having your assignment prepared when class begins) will result in a 20% "late fee" on that grade the moment that critique starts, and through the first 24 hours after critique starts. Another 20% will be assessed in the second 24 hour period. Late assignments cannot be revised.

Failure to turn in any assignment will result in a maximum course grade of D. I reserve the right to reject assignments after the second 24 hour period has expired, thus triggering the automatic maximum course grade of D.

 

 

A -- Excellent work - basically, professional quality in all categories
Perfect functionality and technical concerns; excellent content and conceptual execution

B+ -- Very good work - nearing professional quality in 1-2 categories
Very good functionality and technical concerns, very good content and conceptual execution

B -- Good work - nearing professional quality in 1 categories
Reasonable functionality and technical concerns, good content and conceptual execution

C+ -- Above average student quality work
Adequate functionality and technical concerns; adequate content and concept with a consistent effort

C -- Average student quality work
Adequate functionality and technical concerns; adequate content and concept with a consistent effort

D -- Below average student quality work
Projects are not up to C standards

F -- Poor quality work
Projects are not up to C standards, and there have been attendance problems and a lack of effort

Participation

Attendance and punctuality are mandatory. I expect you to behave as professionals over the course of the semester, and that includes showing up to class on time. I will not rehash lectures for students who miss class. You are responsible for gathering notes on missed classes. Tardiness will not be tolerated. Being late for a critique (including not having your assignment prepared when class begins) will result in a 10% penalty on that grade, and late assignments cannot be revised.

 

JMC Professionalism Policy

The Department of Journalism and Mass Communication offers pre-professional education to prepare students to succeed in communications careers. Professional attitudes and conduct are often almost as important as talent in our fields.  Accordingly, students in all JMC classes are expected to conduct themselves as cited below; faculty and staff will enforce consequences:

  1. Students will attend all classes unless there is a valid reason to be absent and to arrive on time just as they would at work. Students who arrive after class has begun are considered late and subject to grade penalties as imposed by each instructor.
    • Valid reasons for absences include illness, participation in an official university function (debate, varsity athletic absences etc), family emergency etc. All excused absences require notification by email PRIOR to class.
    • Absences of two classes in a row due to illness require a doctor’s note.
    • Absences due to non-emergency medical / dental appointments are unexcused absences. The same goes for picking up a friend, taking a car to be repaired or other circumstances that can be avoided.
    • More than one week’s worth (2) of unexcused absences per semester will result in course grade being lowered one grade level per additional absence up to D after which the student will receive an A/F.
  2. Use of electronic devices during class is prohibited.
  3. No food and drink are allowed in the labs. If caught, you will be expected to leave class and dispose of the items.
  4. Students are expected to participate in class. Inappropriate behavior such as reading non-course materials, checking email, instant or text messaging, studying for other classes or sleeping will result in dismissal from that day’s class and count as an unexcused absence.
  5. Students are accountable for turning in all work on time. Faculty will either penalize late assignments or refuse to accept them.
  6. Working in groups is part of all communications work. Students who fail to do their share of work on team projects or are unwilling to participate in group problem solving will be dismissed from the teams and lose credit for projects.

Professionalism

Professionalism also involves:

Reality 101: Often employers hire people with great attitudes over those with more talent.

Grading scale

 

91-100

A

88-90

B+

81-87

B

78-80

C+

71-77

C

61-70

D

0-60

F

 

Academic Honesty

Creighton's Academic Honesty Policy is listed in detail in the current Bulletin. However, in this class I expect students to adhere to the following guidelines and ethics of design:

Integrity Pledge (from "Learning in the Academy: An Introduction to the Culture of Scholarship")
The students and faculty of the Creighton College of Arts and Sciences comprise an academic community established within the framework of Jesuit ideals and firmly rooted in the concept of integrity.

In an effort to instill integrity in those attending this College and to reaffirm its significance along each student’s academic journey, the College has set in place an Integrity Pledge. Your instructors will from time to time present the Pledge for your signature on tests and quizzes and ask you to include it with your signature on writing assignments you submit.

The Pledge promotes a shared culture of integrity amongst Creighton students, while also acknowledging in its language that each of us holds him- or herself accountable for any attenuation or neglect of the conventions that define academic integrity.

The intent of this Pledge is not to act heavy-handedly. The College's students and faculty strongly believe that each student intends to present his or her own original work. But the Pledge serves as a regular reminder of Creighton University’s commitment to the very highest standards of integrity—not only academic but also personal integrity.


Assignments

 

Typography Exercise

P/F %

Newspaper Layout

10%

Logo Design

20%

Branding and Packaging

25%

Final Project

35%

Quizzes

10%

Final Grade

x/100%

 

 

Schedule for Fall 2009

wed 8.26 & thurs 8.27

Introduction to typography & OSX - account creation, Tour of InDesign & Layout, document setup, Design Elements, Page Layout, Typography

mon 8.31 & tues 9.1

Formal Elements & Principles of Design review and Lab, Typography, Importing Text, and Graphic, QUIZ

wed 9.2 & thurs 9.3

Working with Pages and styles - efficiency in design, Exporting PDFs and packages, TYPOGRAPHY, QUIZ

mon 9.7 & tues 9.8

Frames, Text and Graphic. Work on Design Exercises, Start Newspaper

wed 9.9 & thurs 9.10

Character styles, paragraph styles and object styles Vector shapes, Text and Graphics review & Lab

mon 9.14 & tues 9.15

Newspaper Critique

wed 9.16 & thurs 9.17

Importing Text, Typography and Control

mon 9.21 & tues 9.22

Importing Text, Typography and Control review & Lab

wed 9.23 & thurs 9.24

Applying Colors, Tints and Gradients

mon 9.28 & tues 9.29

Drawing Vector Graphics

wed 9.30 & thurs 10.1

Logo Critique Drawing Vector Graphics review & Lab

mon 10.5 & tues 10.6

Working with Transparencies & Lab

wed 10.7 & thurs 10.8

Vector Based Graphics: color / type /drawing in Illustrator; using Illustrator Graphics with InDesign, Pathfinder, outlines

mon 10.12 & tues 10.13

Combinging InDesign, Illustrator and Photoshop -- lab time

wed 10.14 & thurs 10.15

Lab Time

 

 

 

BREAK

 

 

mon 10.26 & tues 10.27

Logo Critique

wed 10.28 & thurs 10.29

Review of Pre-Break material and additional issues

mon 11.2 & tues 11.3

Can design DUE - critique

wed 11.4 & thurs 11.5

Vector Graphics Basics & Creating Imagery Outside of InDesign (Illustrator)

mon 11.9 & tues 11.10

More on Creating Vector Graphics Outside of InDesign (Illustrator) -- Elements of Graphic Design,

wed 11.11 & thurs 11.12

 

mon 11.16 & tues 11.17

Repackaging Critique - Box and Can DUE

wed 11.18 & thurs 11.19

Rough Critique & Lab Time

mon 11.23 & tues 11.24

Start Poster design

 

THANKSGIVING BREAK

mon 11.30 & tues 12.1

Lab Time

wed 12.2 & thurs 12.3

Lab Time

mon 12.7 & tues 12.8

Lab Time

wed 12.9 & thurs 12.10

THE FINAL CRITIQUE - Poster

 

Finals Week

Journalism and Mass Communication
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