Advertising Track
Faculty Contact:
Dr. Jeffrey Maciejewski, Associate Professor
(402) 280-4061
Never has the nation been more in need of ethical advertisers. The Advertising track is headed by Dr. Jeff Maciejewski, an expert in both media ethics and advertising. In the summer of 2005, he delivered a paper on media ethics at a prestigious international conference at Cambridge University, Great Britian. He has received a regional advertising teaching award.
Advertising track students master creative strategy, writing advertising copy, designing and laying out ads and basic quantitative research techniques. They have enjoyed considerable success at regional American Federation of Advertising Ad Campaigns competition. Several Creighton students have been recognized by Advertising Age as among the nation’s top minority advertising majors.
JMC Core Requirements
2 creditsJMC 215 Introduction to Mass Communication Technology
3 creditsJMC 219 News Reporting
3 creditsJMC 335 History of American Mass Media
3 creditsJMC 379 Print Design
3 creditsJMC 382 Web Design
3 creditsJMC 438 Media Ethics
3 creditsJMC 529 Law of Mass Communication
Advertising Track
3 creditsJMC 313 Principles of Advertising
3 creditsJMC 331 Editing
3 creditsJMC 347 Advertising Campaigns
3 creditsJMC 433 Advertising Media Writing
3 creditsJMC 440 Media Research